Capstone – Project

Analyzing Regions for Growth

A Collaboration Between

Engagement Synopsis

HUNGRY has expanded to the largest 5 cities on the east coast and would now like to get help researching the next 5 cities that HUNGRY should launch in.  We would like help in creating the top 5 list while figuring how to access the commercial kitchens and chefs in each city, research office space, and help recruit chefs and delivery captains.

HUNGRY’s business-in-a-box model is redefining the office food standard and disrupting the $50+ billion office catering market. By working directly with top chefs, HUNGRY saves companies an average of 33 percent when compared to traditional caterers**. The platform’s streamlined marketplace allows customers to effortlessly order chef-prepared meals with just a few clicks. And every HUNGRY chef’s signature menu is built with local cuisine in mind, resulting in the best-tasting and most-authentic catering options available. HUNGRY delivers, on average, more than 40,000 meals per month to hungry businesspeople and, for every two meals sold, donates one meal to those in need. To date, the company has donated more than 265,000 meals and counting.

HOST VENUE ADDRESS

  • 1560 Wilson Blvd, Arlington, VA 22209, USA

REQUIRED PREREQUISITES

  • Appreciation for Food & Beverage market
  • Understanding of B2B business model
  • Understanding of online marketplaces

LEARNING OBJECTIVES

  • Students will gain sales skills.
  • Students will gain marketing and research skills.
  • Students will learn how to become great entrepreneurs.
  • Students will learn how to innovate.
  • Students will learn how to thrive in a start-up ecosystem.
  • Students will become hustlers.
  • Students will become great recruiters.
  • Students will become great operators.

 

Company Information

CompanyHUNGRY Marketplace
HQVirginia
Revenue1,000,000 - 3,000,000,
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.tryhungry.com

Company Overview

HUNGRY has created a sharing economy based platform that is revolutionizing office catering by providing exclusive access to top chefs making incredible food. HUNGRY already has a network of 60+ top local chefs that they partner with to provide amazing catering experiences.

Industry Mentors

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • October 13, 2019 - Part 1: Analysis of Current Product Offering & User Experience

    • What does the current customer experience look like?
    • How has this changed over time?
    • What improvements does the company plan to make with the customer experience?

    Suggested Deliverable:

    At the end of day-one, please prepare notes on the questions above to discuss with the team as a debrief.

  • October 14, 2019 - Part 2: Diagnosis of success in current markets - Philly, D.C, Boston, Atlanta markets.

    • What cities grew the fastest?
    • What are Revenue vs City Size ration?

    Suggested Deliverable:

    Share graphs showcasing growth.

  • October 14, 2019 - Part 3: Customer Growth & Expansion

    • How can HUNGRY leverage their existing customers for growth in the new markets?
    • Let’s map HUNGRY current clients in the next 5 big cities.
    • Which cities in the midwest and west coast should HUNGRY focus on?
    • Create a couple of slides showcasing City profiles on Austin, Chicago, & Los Angelos.
    • Research Glass door to see what companies offer Food as an employee perk

    Suggested Deliverable:

    • Slides on each city and to include:
    • Slides to include Number of big companies, venture-backed companies,
    • Slide on Commercial Kitchens in each city
    • Slide on Office Space in each city
    • Slide on recruiting for each city.
  • October 15, 2019 - Part 4: Recommendation

    • Start recommending Chefs to hire
    • Start recommending Offices to lease.

    Suggested Deliverable:

    Slides

  • October 16, 2019 - Part 5: Formal Overview of Engagement Results

    • HUNGRY is looking for a comprehensive overview of the work that was done
    • Keep in mind, HUNGRY is fundraising soon and needs help packaging this growth strategy for Investors and the Launch Teams.

    Suggested Deliverable:

    Deliver a final presentation.

Project Resources

There are no resources currently available