Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty.┬á In the rapid growing fast casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business.┬á Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides.┬á Colada Shop expects that youÔÇÖll be able to gather data efficiently and convert that data into valuable insights for their executive team.┬á
HOST VENUE ADDRESS
- 21430 Epicerie Plaza, Sterling VA 20164
- Project is open to all students. Some restaurant experience is a plus!
- If successful, what will the students learn?
Course Info & Engagement Details
|School||Masters in Business Administration (MBA)|
|Course||MBA IMMERSE Interterm (SPRING 2020)|
|Students Enrolled||120 Enrolled, 2-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
There are currently no supervisors assigned.
There are currently no students assigned.
|Touchpoints & Assignments||Due Date||Submission|
Key Milestones & Project Process
March 2, 2020 - Learn More About Colada Shop Model
- What makes Colada Shop Unique?
- How do the 2 stores differ from one another?
- What KPIs are they tracking? Why?
- Who’s their typical customer?
Prepare for a meeting with Colada Shop’s leadership team
March 3, 2020 - Explore Growth Opportunities for Colada Shop
- What partnerships and new sales channels might exist for Colada Shop?
- How do they boost sales during down time?
- What audience should they be targeting more aggressively? Why?
- How do they reach them?
Present growth strategies and suggest the top three you’d like to focus on
March 5, 2020 - Build Growth Strategy Plan
- Why did you choose this growth strategy?
- How is this going to benefit the business?
- What key stakeholders and other resources are required?
- Is this going to be profitable? What are the cost implications?
- How should Colada Shop proceed with the selected growth strategy?
Present growth strategy plan and final recommendations
There are no resources currently available