Capstone – Project

Analyzing Sales Channels to Grow Fast Casual Cuban Concept

A Collaboration Between

Engagement Synopsis

Colada Shop is looking to put best practices in place for online ordering, delivery and customer loyalty.┬á In the rapid growing fast casual food industry, creating additional channels to sell products and creating customer loyalty is critical to the growth and health of a business.┬á Your recommendations should take into account the demographics of the two markets that the Colada Shop currently resides.┬á Colada Shop expects that youÔÇÖll be able to gather data efficiently and convert that data into valuable insights for their executive team.┬á


  • 21430 Epicerie Plaza, Sterling VA 20164


  • Project is open to all students. Some restaurant experience is a plus!


  • If successful, what will the students learn?

Company Information

CompanyColada Shop
StageHigh-Growth Startup
Hiring PotentialN/A

Company Overview

Celebrate Cuban history, flavors, and culture and create commuinty of enjoyment by providing quality products, excellent service, and unparalleled hospitality to patrons.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMMERSE Interterm (SPRING 2020)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2020 - Learn More About Colada Shop Model

    • What makes Colada Shop Unique?
    • How do the 2 stores differ from one another?
    • What KPIs are they tracking? Why?
    • Who’s their typical customer?

    Suggested Deliverable:

    Prepare for a meeting with Colada Shop’s leadership team

  • March 3, 2020 - Explore Growth Opportunities for Colada Shop

    • What partnerships and new sales channels might exist for Colada Shop?
    • How do they boost sales during down time?
    • What audience should they be targeting more aggressively? Why?
    • How do they reach them?

    Suggested Deliverable:

    Present growth strategies and suggest the top three you’d like to focus on

  • March 5, 2020 - Build Growth Strategy Plan

    • Why did you choose this growth strategy?
    • How is this going to benefit the business?
    • What key stakeholders and other resources are required?
    • Is this going to be profitable? What are the cost implications?
    • How should Colada Shop proceed with the selected growth strategy?

    Suggested Deliverable:

    Present growth strategy plan and final recommendations

Project Resources

There are no resources currently available