Capstone – Project

15. Develop a business plan to expand into new product lines.

A Collaboration Between

Engagement Synopsis

Fox Products currently participates in product lines of bassoon, contrabassoon,  oboes. and English horns.  They would like to expand into product lines for clarinets and saxophones.  A business plan outlining a market plan and competitive landscape will need to be developed.

Company Information

CompanyFox Products Corporation
HQIndiana
Revenue10,000,000 - 50,000,000,
Employees100-500
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://foxproducts.com

Company Overview

Fox Products Corporation is an American manufacturer of bassoons, contrabassoons, oboes and English horns. The founder of the company, Hugo Fox, was an American bassoonist. In his time as principal bassoon of the Chicago Symphony (1922-49), he conceptualized the possibility of world-class bassoons made in the United States. During the summer after his retirement in 1949, Mr. Fox returned to his hometown of South Whitley, Indiana, where he opened shop in pursuit of this goal. After two years of arduous tuning and acoustical work, he finished the first Fox bassoon in 1951. In the 1960s Hugo's son, Alan, began to learn the art of instrument manufacturing. Alan led Fox Products Corporation for more than fifty years and oversaw developments in both the company's acoustical and manufacturing capabilities. In the years since its initial offering of bassoons, Fox Products has developed a contrabassoon (1970), a complete line of oboes (1974) and English horns (1999). Today, Fox Products continues production at its original location on the site of the Fox family farm in South Whitley. Each instrument is carefully manufactured by skilled technicians and individually play tested by dedicated musicians. While the company has grown, its commitment to excellence remains unchanged. Under the guidance of its current owner, Tony Starkey, Fox Products continues to seek new avenues for improvement and develop methods to better meet the needs of musicians in the double reed community.

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA Interterm (SPRING 2021)
LevelGraduate
Students Enrolled120 enrolled, 3-5 students per team per project
Meeting Day & Time3/22-25/2021
Student Time Commitment30+ Hours Per Week
Company Time Commitment5+ Hours
Duration0.43 Weeks

Project Topics

Growth Strategy

Marketing

Operations

Product Design & Development

Purchasing, Logistics, Supply Chain

Quality Control

Research & Development

Program Timeline

Touchpoints & Assignments Due Date Type
UPLOAD STATEMENT OF CONFIDENTIALITY UPLOAD STATEMENT OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement of Confidentiality. If your industry partner requires an additional NDA, that will be loaded as a Project Resources
March 20th, 2021 Submission Required submission-required
OFFICIAL PROJECT KICKOFF

OFFICIAL PROJECT KICKOFF

Each company will provide a web conference link and time for scheduled kickoff meeting
March 22nd, 2021 Event na
Temperature Check #1 Due by 5:00 PM ET

Temperature Check #1 Due by 5:00 PM ET

March 22nd, 2021 Event na
Temperature Check #2 Due by 5:00 PM ET

Temperature Check #2 Due by 5:00 PM ET

March 23rd, 2021 Event na
PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES
Please upload your final presentations and/or any final reports you delivered to the company.
March 25th, 2021 Submission Required submission-required
Final PEER Evaluation Due

Final PEER Evaluation Due

March 28th, 2021 Event na
Final SELF Evaluation Due

Final SELF Evaluation Due

March 28th, 2021 Event na
Final Interterm Feedback Survey

Final Interterm Feedback Survey

March 28th, 2021 Event na

Project Milestones

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Judy Minik

[email protected]

Company Admin

Tony Starkey

[email protected]

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Jonathan Chadick

[email protected]

Student

Fu Chi Hu

[email protected]

Student

LILI LIU

[email protected]

Student

Michelle Lock

[email protected]