Capstone – Project

Develop a strategy to virtually engage 4000 committed volunteers at RMHC Jax through 2021.

A Collaboration Between

Engagement Synopsis

RMHC Jax serves as a “home away from home” for families who need to be near a hospital for their child’s medical treatment. At RMHC families are provided lodging, meals, transportation and a community of compassionate care. We serve over 1500 families a year from 21 states and 14 foreign countries. The volunteer base is critical to the operational success of the house. Volunteers also tend to be dedicated donors.

RMHC Jax needs to develop several strategies to engage volunteers who have different demographics and engagement with RMHC Jax. These volunteers are stratified based on intensity of engagement within house. They range from corporate volunteering cooking dinner every night, front desk, maintenance of facility, management of Learning Center, event fundraising support, 3rd party fundraisers, etc.

Key Milestones:
1. Several differentiated strategies to virtually engage 4000 volunteers/donors based on their involvement with House
2. Options for fundraising by volunteers, offsite activities that help them to remain connected with the mission
3. A special corporate strategy that insures ongoing corporate participation and giving
4. How to create a virtual; experience where volunteers feel the collective power of their volunteering that supports this critical mission.
5. Methods of communication, technology, etc.
6. A strategy that measures or assesses volunteer involvement satisfaction
7. Launch of a virtual cooking demonstrations with potential TV coverage in Jacksonville with our in-house Chef. –Some type of volunteer interaction.

Current pivot examples:
1. RMHC will host our Annual “Light Up the House 5K” the first Saturday in December-this year it will be a Virtual 5K. We are is discussion with UNF Athletic Department to make this an internal initiative along with athletes P2P fundraising. Our goal is 1000 runners across 17 teams.

2. We are also discussing virtual engagement and the 5K as a fundraising project for students at UNF’s Taylor Leadership Institute. This project will afford those students a hands-on nonprofit fundraising experience building upon their leadership coursework.

Many corporations are finding solutions in this space in supporting their employees volunteering to maintain their corporate social responsibility. VOYA Financial is one that is at the forefront.

Company Information

CompanyRonald McDonald House Charities of Jacksonville
HQChicago, Illinois
StageLarge Enterprise
Hiring PotentialN/A

Company Overview

We believe when families are together, they cope better. We believe no family should have to deal with their child’s medical crisis alone. With a network of RMHC Chapters in 62 countries and regions around the world, we provide more than 2.6 million overnight stays annually for families with ill or injured children receiving medical care.

Industry Mentors

Company Admin

Diane Boyle

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2020)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/5 - 10/8/2020
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
September 22nd, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
December 21st, 2020 Submission Required submission-required

Key Milestones & Project Process

Project Resources

There are no resources currently available