Capstone – Project

Engoo Global Expansion

A Collaboration Between

Engagement Synopsis

Engoo provides an 1-on-1 online English lesson service. We are an overseas brand of a Japanese service called ‘DMM Eikaiwa’ which literally translates to DMM English Conversation’. Our service dominates the market in Japan with largest market share, and we have been able to establish ourselves as a top 3 players in Korea, Taiwan and Thailand. Our goal is to leverage our current scale i.e. 12,000 tutors around the world, and accelerate our growth into several key markets. We have recently been particularly interested in a few markets, including Turkey, Saudi Arabia, Egypt, UAE and LaTam.

Company Information

Hiring PotentialN/A

Company Overview


Industry Mentors

Company Admin

HAJIN KIM (+821087337139)

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2020)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/5 - 10/8/2020
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
September 22nd, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
December 21st, 2020 Submission Required submission-required

Key Milestones & Project Process

Project Resources

There are no resources currently available