Capstone – Project

Establish Pricing Strategy for Digital Naturalization App

A Collaboration Between

Engagement Synopsis

The Immigration Advocate Network is in need of a pricing strategy for its hallmark online naturalization product Citizenshipworks. With Citizenshipworks, you can self-screen for eligibility, complete all your naturalization paperwork, and connect to virtual or in-person legal assistance. To accomplish this, students will engage in market research to get up-to-speed on similar products available in the market, the pricing scheme they use, and the process they use to accomplish their goals. After establishing a comprehensive pricing strategy, Citizenshipworks is looking for help establishing revenue projections based on attainable sales numbers. 

Students who enroll in this course will:

  • Perform a competitive analysis, price a digital product, and develop revenue projections.
  • Learn about immigrant services, naturalization products, legal technology, and related fields.
  • Be able to work alongside digital strategists, immigration attorneys, product managers, and developers.


This opportunity would be best suited for students with: 

  • Experience in business development, finance, or strategy consulting.
  • Experience in market analysis, revenue modeling, and pricing helpful.
  • Experience with digital products, marketing, and/or legal services strongly encouraged.

PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.

Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á

Company Information

CompanyImmigration Advocates Network
HQNew York
Revenue1,000,000 - 3,000,000,
StageMedium Business
Hiring PotentialFormal Internship

Company Overview

he Immigration Advocates Network (IAN), a program of Pro Bono Net, is dedicated to expanding access to immigration legal resources and information through collaboration and technology. IAN was created in 2007 by leading immigrants' rights organizations, to increase access to justice for low-income immigrants and strengthen the capacity of organizations serving them. We create our own tools, build platforms for others, and work with partners to harness the power of technology and collective action to better support immigrants and their advocates.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMPACT Interterm (SPRING 2019)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2019 - Introduction and Landscape Analysis

    • As an onboarding exercise, the Immigration Advocates Network wants you to get up-to-speed on their business. They’d like you to start by doing a deep dive into their citizenship product and industry. 
    • What similar products and services exist? How are they implemented?
    • What best practices can you learn when it comes to large-scale implementations of the Immigration Advocates Network’s technology and that of their competitors?

    Suggested Deliverable:

    Landscape Analysis

  • March 3, 2019 - Pricing Strategy

    • Based on the research of demand, audience, costs, competition, how should the Immigration Advocates Network price our Citizenshipworks product and for whom?
    • How should we roll out this pricing strategy?

    Suggested Deliverable:

    Pricing Strategy

  • March 4, 2019 - Establish Revenue Projections and Roll Out Strategy

    Based on this strategy, help craft 3-5 year revenue projections for the Citizenshipworks product.

    Suggested Deliverable:

    Revenue Model and Roll Our Strategy

  • March 5, 2019 - Final Presentation

    • Immigration Advocates is looking for a comprehensive overview of the work that was done. Prepare a presentation and paper that provides an overview of the process that was used and the results that were ultimately generated.

    Suggested Deliverable:


Project Resources

There are no resources currently available