Capstone – Project

11. Evolving the Sustainable Agriculture Summit into an Annual Mainstream Attraction

A Collaboration Between

Engagement Synopsis

How can the dairy industry leverage its partnership in the Sustainable Agriculture Summit to increase reach to more consumers, GEN Z audiences, and the mainstream media?

This interterm opportunity will be offered to two groups of ND students, with each team (3 students per team) focused on a different aspect of the problem (e.g., operational, design, financial, marketing, etc.).

Background on the Sustainable Agriculture Summit:
• The Sustainable Agriculture Summit is hosted jointly by five agricultural organizations representing America’s commodity crop, specialty crop, beef, dairy and pork industries.
• The Summit convenes leaders from across the agricultural value chain to create the premier sustainability event for production agriculture.
• Farmers, suppliers, processors, manufacturers, retailers, academics, conservation groups and public sector representatives gather together with leading experts to learn and discuss opportunities to advance a coordinated and comprehensive approach to drive continuous improvement in agricultural sustainability.

Key Learning Opportunities for Students:
• Strategic Thinking: How can the dairy industry learn from pioneers such as the annual Consumer Electronics Show (CES) – a global stage for innovation – and bring big ideas to the Sustainable Ag Summit?
• Leveraging Partnerships: The Sustainable Ag Summit is jointly hosted across industries. How have other similar collaborations been successful?
• Sustainability in Value Chains: How can dairy tell its sustainability story at all value chain touchpoints to reach more audiences?

Details:
Daily check-ins will be offered with the client (DMI) and will be required between the two teams.
Presentations at the end of the project will aim for synergies between the two groups.
High-level schedule for the week: Monday = brainstorming, Tuesday = Feasibility / DMI interviews, Wednesday = Develop presentation, Thursday = Finalize plan with success metrics and present to DMI leadership.

Company Information

CompanyDairy Management Inc
HQIllinois
RevenueUnlisted
EmployeesUnlisted
StageMedium Business
Hiring PotentialFollow-on Projects
Websitehttps://www.usdairy.com/

Company Overview

The dairy checkoff was created by farmers to build trust and sales of dairy, funded by the nation's 34,000-plus farm families and those that import dairy into the U.S. The dairy research and promotion program is here for farmers and dairy importers across the nation, supporting programs and innovation so their hard work gets the trust and sales it deserves.

Industry Mentors

Company Admin

Michelle Purvis

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA Interterm (SPRING 2021)
LevelGraduate
Students Enrolled120 enrolled, 3-5 students per team per project
Meeting Day & Time3/22-25/2021
Student Time Commitment30+ Hours Per Week
Company Time Commitment5+ Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Sandra Barker

[email protected]

Student

Ely Giroux

[email protected]

Student

Katie Link

[email protected]

Student

Michael Plate

[email protected]

Student

Andrew Reed

[email protected]

Student

Audrey Wilson

[email protected]

Program Timeline

Touchpoints & Assignments Due Date Submission
OFFICIAL PROJECT KICKOFF

OFFICIAL PROJECT KICKOFF

Each company will provide a web conference link and time for scheduled kickoff meeting
March 22 Event na
PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES
Please upload your final presentations and/or any final reports you delivered to the company.
March 25 Submission Required submission-required
Final PEER Evaluation Due

Final PEER Evaluation Due

March 28 Event na
Final SELF Evaluation Due

Final SELF Evaluation Due

March 28 Event na
Temperature Check #1 Due by 5:00 PM ET

Temperature Check #1 Due by 5:00 PM ET

March 22 Event na
Temperature Check #2 Due by 5:00 PM ET

Temperature Check #2 Due by 5:00 PM ET

March 23 Event na
UPLOAD STATEMENT OF CONFIDENTIALITY UPLOAD STATEMENT OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement of Confidentiality. If your industry partner requires an additional NDA, that will be loaded as a Project Resources
March 20 Submission Required submission-required
Final Interterm Feedback Survey

Final Interterm Feedback Survey

March 28 Event na

Key Milestones & Project Process

Project Resources

There are no resources currently available