Capstone – Project

Go to market strategy for a relatively new product/service/program

A Collaboration Between

Engagement Synopsis

The Inspired Performance Group is a company that has developed a therapy/treatment program we call TIPP (The Inspired Performance Program). The program treats people with trauma-related issues as complex as PTSD to people simply looking to remove mental blocks to achieve higher levels of performance and mental clarity. The program is a unique therapy delivered face to face (one on one or audience), and online. We are operationally lean with very little process or operational integrity. The science is sound and proven and our testimonials are powerful and inspirational. We would like to build a go-to-market strategy to scale the business significantly and also understand the operational needs in anticipation of the expansion


  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.


  • Any required pre-reqs? What should the students know in order to be successful in this engagement?


  • If successful, what will the students learn?

Company Information

CompanyThe Inspired Performance Institute
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time

Company Overview

Inspired Performance Institute is a cutting-edge, biotechnology company that has developed neuroscience based programs to teach you to permanently remove the blocks in your mind, that stop you from achieving ultimate success in your life through processes never before seen. Our program gently walks away old behaviors through a series of basic audio sessions, that will then imprint a renewed pattern of self-awareness exercises and training. It’s that simple. Nothing is wrong with you and we can show you how today.

Industry Mentors

Company Admin


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Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

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Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

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