Capstone – Project

Help digitize local businesses to increase sales.

A Collaboration Between

Engagement Synopsis

For this project, we will work on implementing real-world marketing practices for businesses who are looking to transition to a digital storefront. The objective would be for the students to engage with the clients, implement a SWOT analysis, and then integrate the business onto Google My Business, Facebook Marketplace, and/or any other mediums that the assigned business would profit from. This would help familiarize them with the different digital platforms that businesses need to be present in this digital age. The breakdown of this project would be as follows:

Day 1: Be assigned to a local business and conduct a SWOT analysis of their digital presence.
Day 2: Obtain all information needed in order to input their data onto digital mediums. This may include photos and written content if needed.
Day 3: Input all information and materials into Google My Business, Facebook, Etc.
Day 4: Evaluate the newly formed pages and discuss the learnings behind them.

Once this project is complete, this can also act as a prerequisite for if they want to continue working in digital marketing and utilize PPC advertising for businesses.

Company Information

CompanyRKT MKTG
HQWoodbridge, NJ
RevenueUnlisted
EmployeesUnlisted
StageSmall Business
Hiring PotentialFollow-on Projects
Website

Company Overview

RKTMKTG is a full-service digital marketing company that provides a brand with the care and attention it needs to reach its goals. Every brand that comes through our virtual doors becomes our friend. Our partners get a customized approach to their unique needs based on what their brand is missing and what their goals are.

Industry Mentors

Company Admin

Robert Testa

[email protected]

Course Info & Engagement Details

School-
Engagement Format -
Course
LevelN/A
Students EnrolledN/A
Meeting Day & TimeN/A
Student Time Commitment1-3 Hours Per Week
Company Time Commitment1 Hour
Duration52 Weeks

Project Topics

Growth Strategy

Research & Development

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

Project Resources

There are no resources currently available