The Arc of Philadelphia needs help increasing their traction in two key areas: number of paid members and sponsoring organizations.┬á
They need help assessing best practices of how other community centers leverage the private sector for support with endeavors. They want assistance better attracting interest from commercial private-sector businesses.┬á The Arc programs typically leverage volunteer and financial support from local private enterprises. TheyÔÇÖre looking to add 10 new sponsors to the list through a creative marketing campaign that showcases the benefits and helps to convert interest into action.┬á
One of their additional goals is to increase their paid membership by 25% over the next year. TheyÔÇÖre looking for help with marketing strategies and tactics to attract the population they serve, which has traditionally been members of their community that are living with intellectual disabilities.┬á
Students who enroll in this course will:
- Devise a strategy to increase community awareness in a non-profit social program
- Understand the complexities of converting interested private sector parties into sponsors of non-profit activities
- Learn more about the importance of focusing on development strategies as a non-profit
- Craft a sales and marketing plan to increase formal memberships
- Learn more about strategic planning for a mid-size non-profit with regional chapters and a national reach.
This opportunity is open to everyone, especially those who appreciate and want to learn more about community development and populations with developmental disorders.┬á
PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.
Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in Philadelphia, PA. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á
Course Info & Engagement Details
|School||Masters in Business Administration (MBA)|
|Course||MBA IMPACT Interterm (SPRING 2019)|
|Students Enrolled||120 Enrolled, 4-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
There are currently no supervisors assigned.
There are currently no students assigned.
|Touchpoints & Assignments||Due Date||Submission|
Key Milestones & Project Process
March 2, 2019 - Industry Marketing Benchmarking Analysis
- Do thorough research on the company’s target demographic and product.
- Understand the customer’s problem and how the company’s product or service is solving that problem.
- Compare the company’s products with the rest of the providers in the industry. Pay close attention to how other companies are marketing their products and positioning the brands.
- Identify key areas and analyze/compare company marketing performance to competitors.
March 3, 2019 - Marketing Strategy Development
- Examine the company’s past marketing strategies. What worked? What did not? How would you showcase progress over time?
- Learn more about the customer’s perception of the company’s brand, product, and services.
- Propose 2-3 digital, experiential, or social, marketing strategies for the company to consider that will allow them to achieve their goal of increasing paid memberships by 25% over the next year. Asses cost, reach, mediums, and any other components needed for a full understanding of this investment.
- How will you measure the effectiveness (ROI)? Select one and develop a road-map or prepare to launch (depending on company resources and timing)?
March 5, 2019 - Final Presentation
- The Arc of Philadelphia is looking for a comprehensive overview of the work that was done. Prepare a presentation and paper that provides an overview of the process that was used and the results that were ultimately generated.
There are no resources currently available