R&D cost is the biggest spend for companies, specially in tech sector. How much should a firm invest in R&D in markets where it has high/ medium/ low market share. Create a model to have a benchmark that gives a comparative relationship between market share and R&D spend
HOST VENUE ADDRESS
- Applied Materials, 974 E Arques Ave, Sunnyvale, CA 94085
- Some understanding of Semiconductor Equipment manufacturing industry
- Knowledge of Applied materials and its competitors (Business, Market Share, Revenues, Gross Margin, Operating Expenses and Net Income)
- Analytical decision modeling
- Inside of executive decision making process
- Learn how to allocate limited resources based on market positioning
- Create a benchmarking model for businesses to adopt
Course Info & Engagement Details
|School||Masters in Business Administration (MBA)|
|Course||MBA IMMERSE Interterm (SPRING 2020)|
|Students Enrolled||120 Enrolled, 2-5 per group per project|
|Meeting Day & Time||3/2 - 3/5/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
There are currently no supervisors assigned.
There are currently no students assigned.
|Touchpoints & Assignments||Due Date||Submission|
Key Milestones & Project Process
March 1, 2020 - Pre-Read
Before on-site interaction, students are expected to have some understanding of the Semiconductor Equipment Manufacturing industry.
Students can use public resources like Applied and its competitors’ 10k, Annual report, and Gartner’s market research for WFE (Semiconductor Wafer Fab Equipment industry).
The financials (Revenue, Gross Margin, Operating Expenses, R&D investments, Market Share, Profitability) for Applied & its competitors should be available to students.
Estimated Time Investment: 6 -8 hrs.
March 2, 2020 - Data Collection and on-site interviews
Collect all the information required for Benchmarking and data modeling. We will help set-up interviews with stakeholders and help provide all required data.
Review data set and interview feedbacks with Project co-ordinators.
March 4, 2020 - Working Path and Model Strawman
Dissect data and create the first draft of the Benchmark model. The expectation is to have a first draft ready with proposed model ideas. Review with stakeholders and get their feedback on direction and validation of the solution.
1st draft review of benchmark model by EoD.
March 4, 2020 - Gaps, Iterations, and Storyline
Day 3 should be used to plug in the gaps in data/ research based on Day 2 feedback. Also, the storyline for Executive presentation should be ready.
Review power point deck/excel model/tableau dashboard (if required) with coordinators and get final feedback.
March 5, 2020 - Final Deliverable
Present to Applied Materials’ senior executives. Students should be prepared to answer counter questions on methodology, data used, sample set, and proposed recommendations.
Create a power point/ tableau deck with storyline: Problem Statement -> Why we need to solve this? -> What does data suggest? -> Proposed solution/ model -> Suggestions/ Recommendations
There are no resources currently available