Capstone – Project

21. Industry Research and Data Analysis – Go to market strategy from investor lease & compiling investor lists and contact info

A Collaboration Between

Engagement Synopsis


Kinvolved is the leading services and software organization galvanizing students, parents, teachers, leaders, and community members around a shared goal: To increase student achievement by eradicating chronic absenteeism. We take a holistic approach to fighting chronic absenteeism, combining technology tools and human interventions to change the deeply ingrained behaviors and external factors affecting student attendance. As we prepare to enter a new round of fundraising, we are enlisting your help preparing a unique and effective value proposition that will be most meaningful to potential investors.

Company Information

HQNew York
Revenue1,000,000 - 3,000,000,
StageEstablished Startup
Hiring PotentialFormal Internship, Entry Level Full-Time

Company Overview

Kinvolved catalyzes students, parents, educators, and community stakeholders around a common mission: to improve family engagement and attendance in service of elevating student outcomes. Our holistic, research-based approach knits together the critical components of student and family engagement so that school systems have a single platform and partner to help improve outcomes for all.

Industry Mentors

Company Admin

Shama Lakdawala

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA Interterm (SPRING 2021)
Students Enrolled120 enrolled, 3-5 students per team per project
Meeting Day & Time3/22-25/2021
Student Time Commitment30+ Hours Per Week
Company Time Commitment5+ Hours
Duration0.43 Weeks

Project Topics

Growth Strategy

Research & Development

Academic Mentors

There are currently no supervisors assigned.

Assigned Students


Nick Castle

[email protected]


Tyler Hampton

[email protected]


Paul Murphey

[email protected]


Kyle Sorensen

[email protected]

Program Timeline

Touchpoints & Assignments Due Date Submission
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement of Confidentiality. If your industry partner requires an additional NDA, that will be loaded as a Project Resources
March 20th, 2021 Submission Required submission-required


Each company will provide a web conference link and time for scheduled kickoff meeting
March 22nd, 2021 Event na
Temperature Check #1 Due by 5:00 PM ET

Temperature Check #1 Due by 5:00 PM ET

March 22nd, 2021 Event na
Temperature Check #2 Due by 5:00 PM ET

Temperature Check #2 Due by 5:00 PM ET

March 23rd, 2021 Event na
Please upload your final presentations and/or any final reports you delivered to the company.
March 25th, 2021 Submission Required submission-required
Final PEER Evaluation Due

Final PEER Evaluation Due

March 28th, 2021 Event na
Final SELF Evaluation Due

Final SELF Evaluation Due

March 28th, 2021 Event na
Final Interterm Feedback Survey

Final Interterm Feedback Survey

March 28th, 2021 Event na

Key Milestones & Project Process

  • March 22, 2021 - Deep-dive into Kinvolved's portfolio of product, services, and customers

    • What products and services do they offer? How well are each of their products/ services performing?
    • Who are their target customers?
    • What is the scope of their coverage?
    • What is their current pricing strategy? What does their pricing model look like?
    • What channels do they use to reach customers?
    • How do they market their services/products? What is their messaging?
    • How do customers perceive their product design, quality, and price?

    Suggested Deliverable:

    Produce an overview deck to present internally based on your understanding of the company. This internal exercise is to ensure everyone is on the same page and understands the business model before moving on to more critical areas of the project. Please be sure to raise any questions that arise as a result of these discussions.

  • March 23, 2021 - Competitor Analysis

    • Who are Kinvolved’s key competitors relative to the products/services offered?
    • What are their product offerings and pricing? What pricing strategies do they utilize?
    • Who are their target customers?
    • How do they market their comparable services/products? What is their messaging?
    • How do customers perceive Kinvolved’s competitor’s product design, quality, and price?
    • What are the strengths of Kinvolved’s competitors’ products/services?
    • What are the weaknesses or limitations of Kinvolved’s competitors’ products/services?

    Suggested Deliverable:

    Competitor Analysis Matrix/Report

  • March 24, 2021 - Research Potential Investors

    Conduct research (e.g. published lists of individuals and firms) to identify individuals and firms that have invested in:

    • the target sector
    • the stage of Kinvolved’s development as a business
    • population served/K-12
    • has other complimentary investments
    • mission driven
    • knowledge of target industry

    Research their investment criteria and learn about investors that may be interested in this opportunity.


    Suggested Deliverable:

    List of potential investors – individual and firms

  • March 25, 2021 - Develop Value Proposition Statement and Pitch Deck

    • How is Kinvolved differentiated from competitors/other providers?
    • What benefits/advantages/strengths does Kinvolved provide? How do they do it uniquely well? How does what they do well match the interests of potential investors?
    • How can Kinvolved leverage and communicate these strengths to potential investors?

    Suggested Deliverable:

    Value Proposition Pitch Deck

Project Resources

There are no resources currently available