Capstone – Project

Market analysis of sports gaming industry in North America

A Collaboration Between

Engagement Synopsis

We work with several companies in the sports data/information and gaming industries. As more states legalize gaming, there are operational complexities that are constantly emerging driven by varying legislation along with an emerging competitive landscape. Part of project will be looking at global marketplace, where gaming is more developed, and look at practical applications for North America.



  • 8601 Six Forks Road, Suite 201, Raleigh NC 27614


  • Project open for all students; no requirements.


  • Building out a detailed market analysis with competitive breakdown, global view and revenue forecasting are essential skills in creating a business plan.

Company Information

CompanyWebonise US LLC
HQNorth Carolina
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Webonise is a product development consultancy with a team of 200 talented software engineers, usability experts, and business analysts. We are a fun, talented team who love working together and have a passion for building remarkable software that people love to use. We are proud to be able to contribute to our clientsÔÇÖ successes, the digital ecosystem, and in improving the lives of our staff and their families.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMMERSE Interterm (SPRING 2020)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2020 - Review global market for sports gaming

    1. What are the largest and most successful regions? How has the business evolved over the last decade? Most dominant products by region? By Sport?
    2. Who are the dominant companies by region and by sport? Cross-referenced view of previous two

  • March 4, 2020 - A look at US sports gaming market

    1. Market look at the current status of legislation, both federal and state?  Include challenges and success stories for states with enacted regulations.
    2. What are the addressable market size and a forward look at 3 and 5-year projections?
    3. Competitive analysis of current players?

  • March 5, 2020 - Opportunity Assessment

    1. How are users currently participating?
    2. How will advancements in technology open additional opportunities and/or create risk?

    Suggested Deliverable:

    12 and 24 month North American market forecast

Project Resources

There are no resources currently available