Capstone – Project

Market Growth Strategy for Design and Technology Agency

A Collaboration Between

Engagement Synopsis

Our agency Rightpoint is headquartered in Chicago and has offices around the US plus London, Australia/New Zealand and India. Our office in Detroit has grown organically from 1 to 50+ people in 6 years. We’d like assistance in surveying the market and collaborating with our leadership team on a growth strategy to identify new clients that have a need for our capabilities in Indiana Ohio and Kentucky

Company Information

StageMedium Business
Hiring PotentialFormal Internship, Entry Level Full-Time

Company Overview

Rightpoint is a global experience company. Our practices of strategy, design and technology create experiences that connect people and drive meaningful outcomes for organizations.

Industry Mentors

Company Admin

Tom Keuten

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2020)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/5 - 10/8/2020
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
September 22 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
December 21 Submission Required submission-required

Key Milestones & Project Process

Project Resources

There are no resources currently available