Capstone – Project

Market Research for new Product Launch (Federal Government)

A Collaboration Between

Engagement Synopsis

Using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, we need market research that will drive/guide the marketing plan targeting this audience. We are focusing on 2 milestones to help formulate our plans; the first is scheduled interviews with potential buyers to help us understand their needs and buying habits. The second will be based on 3 major areas of research; Biggest Talent Acquisition / HR Challenges federal agencies face amid Covid-19, 2. Competitive analysis: who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #1)? 3. What are the recommendations for Training Product Launch based on the other research and interviews?

Company Information

CompanyC Evans Consulting LLC
StagePre-Revenue Startup
Hiring PotentialN/A

Company Overview


Industry Mentors

Company Admin

Sean Moss

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2020)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/5 - 10/8/2020
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

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Assigned Students

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Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

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