Capstone – Project

Market Research for new Product Launch (State/Local Government)

A Collaboration Between

Engagement Synopsis

We are using Gamification Platform to ‘gamify’ core HR Training and Talent Acquisition related training, and are in need of market research that will drive/guide the marketing plan targeting this audience. Through a detailed questionnaire, we are focusing on 4 major milestone questions that we need further research on: How does the Target customer buy? What are the biggest Talent Acquisition / HR Challenges State/Local agencies face amid Covid-19? How much do these customers spend on HR Training/Development? Who are the competitors; price points; offerings; what is their revenue; what offerings are missing (based on #2)?

Company Information

CompanyC Evans Consulting LLC
HQReston, Virginia
StageHigh-Growth Startup
Hiring PotentialN/A

Company Overview

Human Capital Consulting: As a Federal HR government contractor, we provide human capital consultants with deep experience across the end-to-end talent management process. Our sourcing team and recruiting experts to leverage social media; tools and systems; while leveraging best practices in recruiting to build talent pools and reduce the time to hire. Many of our staffing and hiring experts are DEU-certified staffing specialists. Our e-86 background reviewers have years of experience in supporting candidates through the last stages of the hiring process when it comes to correctly submitting the e-86. We bring the right solutions and the right consultants forward to get the job done. If seeking innovative processes for improving candidate engagement; creating enhanced candidate experience; or utilizing gamified assessments to improve the quality of hires, C Evans Consulting provides insights into the latest recruitment and hiring tools on the market. Business Development, Client Outreach, and Proposal Support: We support large and small clients in the pursuit of a specific opportunity or in the targeting of particular agencies for a line of services. Our strategic capture team is able to supplement your in-house resources with competitive market intelligence; insights and networking support to connect to a "dream team"​ for some opportunities, and identifying key strategic partners.
Our proposal team is ready to support proposal needs, whether constructing the compliance matrix or working with internal SMEs to capture the essence of the requirement, we will support your organization through the end-to-end process (including pricing strategy). We optimize your federal contracting opportunities through our specialists, each having more than 25 years of experience in federal contracting and business development.

Industry Mentors

Company Admin

Sean Moss

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2020)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/5 - 10/8/2020
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

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Program Timeline

Touchpoints & Assignments Due Date Submission
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
September 22nd, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
December 21st, 2020 Submission Required submission-required

Key Milestones & Project Process

Project Resources

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