Capstone – Project

Marketing Strategy for New Online Course

A Collaboration Between

Engagement Synopsis

Brief market research of competing online course and how they are positioning themselves in the market.
Develop marketing strategy for teacherCODE’s online course; consisting of social media campaign and advertising, paid digital marketing, other relevant media that should be utilized to help get the word out about teacherCODE.
Recommendations for execution of marketing strategy and predicted outcomes based on research.

HOST VENUE ADDRESS

  • Where will the students be going? Please add the specific address including Address, City, State and Zip Code.

REQUIRED PREREQUISITES

  • Any required pre-reqs? What should the students know in order to be successful in this engagement?

LEARNING OBJECTIVES

  • If successful, what will the students learn?

Company Information

CompanyteacherCODE LLC
HQNew York
Revenue<100,000,
Employees1-5
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttps://www.teachercode.org

Company Overview

teacherCODE is a Computer Science professional development program for teachers with no previous computer science background. teacherCODE’s mission is to bring computer science to every classroom in America. We focus on three main areas: Computer Science Content, Computer Science Pedagogy and Computer Science Teaching Certification Guidance.

Industry Mentors

Company Admin

 

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

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Assigned Students

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Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

Project Resources

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