Capstone – Project

Marketing strategy to capture more exclusive relationships with venues in Chicago

A Collaboration Between

Engagement Synopsis

Create a newsletter to go out to venue owners quarterly create touchpoints to thank and reward venue owners for their referral's ( not cash) refresh website to be more venue and wedding focused, and highlight our partner venues currently post pandemic our business is 90% weddings in 2021 from 20 % weddings in 2019. we want to ride the wave of larger, more profitable line of revenue and optimize the relationships. go from 40 venues with 10 strong referring venues to 60 venues with 20 strong referring venues.

Company Information

CompanyAmazing Edibles Catering
HQ5000 square foot kitchen at 2419 W 14th street in Chicago on the near west side.
Revenue1,000,000 - 3,000,000,
Employees25-50
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship
Websitehttp://www.cateramazing.com%20

Company Overview

N/A

Industry Mentors

Company Admin

Andrea Herrera

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2021)
Level
  • All Graduate
Students Enrolled120
Meeting Day & TimeMonday, October 11 through Thursday, October 14 (8:30 - 4:30 pm)
Student Time Commitment30+ Hours Per Week
Company Time Commitment5+ Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission
UPLOAD STATEMENT OF CONFIDENTIALITY  UPLOAD STATEMENT OF CONFIDENTIALITY 
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement on Intellectual Property Property Rights. If your industry partner requires an additional NDA, that will be loaded as a Project Resources
October 8th, 2021 Submission Required submission-required
Kick-off Self-Assessment Evaluation Due

Kick-off Self-Assessment Evaluation Due

October 9th, 2021 Evaluation evaluation
OFFICIAL PROJECT KICKOFF

OFFICIAL PROJECT KICKOFF

Each company will provide a web conference link and time for scheduled kickoff meeting
October 11th, 2021 Event na
Temperature Check #1 Due by 5:00 PM ET

Temperature Check #1 Due by 5:00 PM ET

October 11th, 2021 Evaluation evaluation
Temperature Check #2 Due by 5:00 PM ET

Temperature Check #2 Due by 5:00 PM ET

October 12th, 2021 Evaluation evaluation
PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES  PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES 
Please upload your final presentations and/or any final reports you delivered to the company.
October 14th, 2021 Submission Required submission-required
Final PEER Evaluation Due

Final PEER Evaluation Due

October 15th, 2021 Evaluation evaluation
Final SELF Evaluation Due

Final SELF Evaluation Due

October 15th, 2021 Evaluation evaluation
Final Interterm Feedback

Final Interterm Feedback

Survey Survey link: coming soon!
October 15th, 2021 Event na

Key Milestones & Project Process

Project Resources

There are no resources currently available