Capstone – Project

Optimize territory alignment and digital marketing by segment

A Collaboration Between

Engagement Synopsis

CCP Industries is in transition from a traditional 100% onsite sales model to a blended remote and face-to-face model. In order to maximize sales and profit while retaining a maximum number of customers, we have to allocate resources efficiently. This includes a revamp of geographic territories and inside business development reps.

Our legacy data by product/market/salesperson/price is rich. However, we need to transform that data into business intelligence. This transformation will enable increased velocity, accuracy, and close rate of sales and marketing efforts.

Company Information

CompanyCCP Industries
StageMedium Business
Hiring PotentialN/A

Company Overview

CCP is a mid sized manufacturer and distributor of industrial safety, cleaning, and general consumable products with headquarters in Cleveland, Ohio. Since 1921, CCP has served the needs of transportation, government, recreation, manufacturing, construction, and other industries. CCP field sales personnel make hundreds of thousands of in-person sales visits each year to help our customers with consumable products that help them clean, contain, and protect their businesses. As part of a Private Equity owned company, Tranzonic, CCP has the nimble size to react quickly along with the financial backing to grow organically and through acquisitions. Tranzonic provides a shared services model. This model supports CCP with centralized HR, Operations, Finance, Supply Chain, I/T and other services. Therefore, allowing CCP to concentrate totally on the customer - from sales to order processing to customer service to life cycle management. CCP is approaching $70 million in sales with a vast majority of revenue from businesses located in North America.

Industry Mentors

Company Admin

Pete Chojnacki

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Analytics (MSBA)
Engagement Format -
CourseMSBA Capstone (FALL 2020)
Students Enrolled4-6 Students per Group
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration12.14 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission
Official Project Kickoff

Official Project Kickoff

We'll web conference company senior leadership into class to introduce the company, meet the students, and discuss the project goals.
September 22nd, 2020 Event na
Final Presentations Final Presentations
Students will present final insights to the company's senior leadership. Please upload the final deliverables.
December 21st, 2020 Submission Required submission-required

Key Milestones & Project Process

Project Resources

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