Capstone – Project

Outsourced Elementary Curriculum Provider Competitive Analysis

A Collaboration Between

Engagement Synopsis

In the last year, Practice Makes Perfect has entered the year-round student support services market (i.e. Saturday Academy programs, After school enrichment programs, Intensive Tutoring during the day and after school, push-ins and pull-outs, etc.) and is interested in learning about others who are in the space to best position its services and maximize the opportunity. The ideal outcome of the project would be to provide PMP with a strong and differentiated go-to-market strategy to propel the organizationÔÇÖs long-term success.

Students who enroll in this course will:

  • Describe how a social enterprise navigates city bureaucracy to serve low-income students and families.
  • Analyze the internal and external forces that influence the triple bottom line for a small education company.
  • Experience the inner-workings of low-income public schools across some of NYCÔÇÖs most disadvantaged neighborhoods.
  • Create a marketing strategy for an education company working with some of the U.S.ÔÇÖ most vulnerable populations.┬á


This opportunity would be most ideal for students interested in learning more about educational programming geared for low income families. Students should have taken an intro marketing and accounting class. Marketing and finance concentrations preferred. Proficiency with Microsoft Office is required.

PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.

Logistics: This ÔÇ£IntertermÔÇØ Immersion will be based in New York, NY. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under ÔÇ£Travel Reimbursement DetailsÔÇØ at the front of this document.┬á

Company Information

CompanyPractice Makes Perfect
HQNew York
Revenue1,000,000 - 3,000,000,
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Practice Makes Perfect is a benefit corporation that partners with k-12 schools to provide high-quality, academic summer programs.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMPACT Interterm (SPRING 2019)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2019 - Competitive Analysis

    • Who are the competitors?
      • What are their sizes and rough shares of the market?
      • What are their strengths and weaknesses?
      • How well does each deliver on the key success factors for its customers?
      • What capabilities, products, services, support, etc. do they offer that we do not?
        • Do we need any of them to be successful?
      • Where are the biggest opportunities for PMP to succeed in this market? 
      • What core competencies does PMP need to develop to succeed in this market? 
      • What are their revenue models?
        • How long have they been around?

    Suggested Deliverable:


  • March 4, 2019 - Industry and Market trends

    • How big is the market? Now and in the future with expected growth
      • What are the key segments in the market?
    • What are the key industry and market trends?
      • How well is PMP set up today to succeed given these trends?
      • What is the role of technology?
      • Industry analysis (5 forces)?
    • Emerging new entrants

    Suggested Deliverable:


  • March 5, 2019 - Program Evaluation and Impact

    • Who is the buyer and what is important to them?
    • What metrics are influencing school year program purchasing behaviors?
    • How to optimize impact of programs?
    • What are competing programs tracking and sharing?

    Suggested Deliverable:


Project Resources

There are no resources currently available