Course Info & Engagement Details
|School||Masters in Business Administration (MBA)|
|Course||MBA APPLY Interterm (FALL 2019)|
|Students Enrolled||120 Enrolled, 4-5 per group per project|
|Meeting Day & Time||10/14 - 10/17/2019 on-site at host company|
|Student Time Commitment||1-3 Hours Per Week|
|Company Time Commitment||3-5 Hours|
Product Design & Development
Software Design & Development
|Touchpoints & Assignments||Due Date||Type|
October 14, 2019 - Understanding Splash, Interview preparation
Students will meet with the project supervisor and champion to understand the Splash software and why we are considering this new product. Then, students will use this preliminary info to create discussion guides for stakeholder and user interviews, as well as a set of questions for market analysis.
Interview discussion guides and market analysis prompts
October 16, 2019 - Research and analysis
Students will conduct a number of interviews with users and key internal stakeholders, and complete market analysis.
Research findings and recommendations
October 17, 2019 - Create and present product pitch and go to market strategy
Students will create a product pitch and go to market strategy and then present it to a small panel of stakeholders.