Capstone – Project

Product Research and Strategy for New Market

A Collaboration Between

Engagement Synopsis

Splash is an event marketing platform that helps companies meaningfully execute, measure, and scale their event programs. We have a broad user base that ranges from Facebook and Amazon to Madewell and Equinox to Refinery29 and The New York Times. While we’ve traditionally focused on the marketers and event planners at organizations such as these, now we want to focus on their guests. We want to leverage Notre Dame MBAs to help us develop a product that allows our users to easily and effectively communicate with their attendees as their event approaches.

Company Information

HQNew York
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

Splash is a platform championing the next era of event marketing by helping businesses market, measure, and scale their event marketing programs. From beautiful event pages and customized registration forms, to email follow-up programs and easy integrations with other business systems, Splash empowers teams across the organization to design on-brand, measurable, and compliant event marketing programs that deliver exceptional experiences and inspire quick action on attendee data. See why Fortune 500 companies work with Splash to scale their event marketing programs and unleash the power of in-person by visiting

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
  • All Graduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Business Analytics

Customer Service

Product Design & Development

Software Design & Development

Program Timeline

Touchpoints & Assignments Due Date Type

Project Milestones

  • October 14, 2019 - Understanding Splash, Interview preparation

    Students will meet with the project supervisor and champion to understand the Splash software and why we are considering this new product. Then, students will use this preliminary info to create discussion guides for stakeholder and user interviews, as well as a set of questions for market analysis.

    Suggested Deliverable:

    Interview discussion guides and market analysis prompts

  • October 16, 2019 - Research and analysis

    Students will conduct a number of interviews with users and key internal stakeholders, and complete market analysis.

    Suggested Deliverable:

    Research findings and recommendations

  • October 17, 2019 - Create and present product pitch and go to market strategy

    Students will create a product pitch and go to market strategy and then present it to a small panel of stakeholders.

    Suggested Deliverable:


Project Resources

There are no resources currently available

Industry Mentors

There are currently no supervisors assigned.

Academic Mentors


Alice Obermiller

aobe[email protected]


Jim Cunningham

[email protected]

Assigned Students

There are currently no students assigned.