Capstone – Project

Provide Success Coach Resources to Businesses

A Collaboration Between

Engagement Synopsis

The project will be to provide marketing and strategic planning resources for Goodwill Industries WeConnect program. WeConnnect is a fee based resource to local businesses which provides an on-site employee success coach who assist with connecting community resources to help solve workplace stability barriers.


  • Goodwill Industries of Michiana, 1805 Western Avenue, South Bend, IN┬á 46619


  • Understanding of workforce retention issues


  • Strategies to assist in employee retention, applied marketing and product development initiatives

Company Information

CompanyGoodwill Industries of Michiana
Revenue10,000,000 - 50,000,000,
StageLarge Enterprise
Hiring PotentialN/A

Company Overview

Goodwill is a not for profit organization whose primary focus is on workforce development solutions for individuals who have barriers to employment.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMPACT Interterm (SPRING 2020)
Students Enrolled120 Enrolled, 2-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 5, 2020 - Consulting Report

    The focus will be for students to provide Goodwill with an “outsiders” perspective on the Success Coach program.  Evaluate its value (ROI) to businesses through employee retention increases, bring suggestions of additional “value-added” services that might be incorporated into the program.

    Suggested Deliverable:

    Provide a “consultants” view of the Success Coach services with ideas and observations for growth.

Project Resources

There are no resources currently available