Capstone – Project

Replicate Success in New Regions

A Collaboration Between

Engagement Synopsis

Hurry Home needs help preparing for expansion and replicating the success they ave experienced in South Bend, Indiana. They are looking to develop a rubric that they can use to prioritize new markets and regions for expansion. They expect that this will include a competitive analysis with focus on similar business models to learn what has been most successful when scaling this type of real estate financing solution elsewhere in the country. They would like help identifying the ideal location for expansion based on the need for this type of financing and the presence of demand/opportunity zones. Example metrics to consider for the analysis are demographics, pricing, and turnover. Ultimately, the company wants a help defining a growth strategy based on your preliminary research of ideal regions to launch. After you select the ideal new region, Hurry Home would like assistance assembling a preliminary launch and marketing strategy so they can begin taking advantage of the opportunity this year.

Students who enroll in this course will:

  • Gain experience defining a real startup expansion strategy considering limited resources
  • Assess opportunities to replicate success in new regions
  • Build a formal launch plan to take advantage of opportunity in new region
  • Work with a social enterprise that directly impacts the lives of people in their schools city
  • Explore creative ways to market to an under-served demographic


This opportunity is open to everyone, especially those who appreciate and want to learn more about the Real Estate Finance market. Any previous experience administering market research, creating growth strategies, and/or developing marketing plans is a plus.

PLEASE NOTE: Participants will be required to sign a non-disclosure project agreement regarding the handling of confidential information and intellectual property.

Logistics: This Interterm Immersion will be based in South Bend, Indiana. Students will need to secure transportation and lodging on their own. Additional details on travel can be found under Travel Reimbursement Details at the front of this document.

Company Information

CompanyHurry Home
StagePre-Revenue Startup
Hiring PotentialFormal Internship

Company Overview

Hurry Home offers a new path for renter families to own the homes banks cannot make mortgages for, while providing property investors an effortless investment vehicle with boosted returns. Homeownership is still the primary way that American families build wealth, yet many people are unable to pursue it. With Hurry Home, buyers build protected ownership, and seller/landlords earn higher returns than conventional rentals with no maintenance/repair effort.

Industry Mentors

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA IMPACT Interterm (SPRING 2019)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time3/2 - 3/5/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • March 2, 2019 - Competitive Analysis w/ Focus on Growth Companies

    • Who are Hurry Home’s biggest competitors?
      • What are their primary advertising methods?
        • E.g. Rent-to-own offerings focus on Craigslist, etc.
    • Perform a SWOT analysis for Hurry Home
    • What similar businesses have scaled nationally? What can we learn from these experiences?

    Suggested Deliverable:

    Shareable presentation covering these details – ideally we can use internally and use parts to enhance our external materials as well

  • March 4, 2019 - Regional Canvassing & Target City Selection

    • Develop a way to assess the opportunity in new cities
    • Canvass 8-10 cities as great potential for growth
    • Select 2 cities for further exploration 
    • Develop a detailed overview of opportunity for 2 cities

    Suggested Deliverable:

    Standardized rubric/spreadsheet/scoring method to apply to cities; 8-10 cities as examples of the scoring; more in-depth case studies of 2 cities

  • March 4, 2019 - Launch Strategy & Marketing Campaign

    • Select one major city from above and design launch strategy; consider:
      • Timing, investment, human capital, other required resources
    • Design creative ways to market within those cities

    Suggested Deliverable:

    Launch strategy with the points above in either a deck or a report, whichever is preferred by the team and considered more usable

  • March 5, 2019 - Formal Overview of Engagement Results

    • Hurry Home is looking for a comprehensive overview of the work that was done
    • Keep in mind, Hurry Home is fundraising and appreciates help packaging this growth strategy for Investors

    Suggested Deliverable:


Project Resources

There are no resources currently available