Capstone – Project

23. Research the competitive landscape of educational platforms and curriculum

A Collaboration Between

Engagement Synopsis

Research the competitive landscape and product positioning for both PMP home grown platform (Plato) and School For The Culture. Research the culturally responsive curriculum market and see who is the competition, who are the big buyers and sellers, and recommend how we should position and market this brand

Company Information

CompanyPractice Makes Perfect
HQNew York
Revenue1,000,000 - 3,000,000,
Employees5-10
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttp://www.practicemakesperfect.org

Company Overview

Practice Makes Perfect is a benefit corporation that partners with k-12 schools to provide high-quality, academic summer programs.

Industry Mentors

Company Admin

Elena Marietti

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA Interterm (SPRING 2021)
LevelGraduate
Students Enrolled120 enrolled, 3-5 students per team per project
Meeting Day & Time3/22-25/2021
Student Time Commitment30+ Hours Per Week
Company Time Commitment5+ Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

Student

Seth Brand

[email protected]

Student

Joseph Jenkins

[email protected]

Student

Sean O'Grady

[email protected]

Program Timeline

Touchpoints & Assignments Due Date Submission
UPLOAD STATEMENT OF CONFIDENTIALITY UPLOAD STATEMENT OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. Please download, sign, and then upload the Statement of Confidentiality. If your industry partner requires an additional NDA, that will be loaded as a Project Resources
March 20th, 2021 Submission Required submission-required
OFFICIAL PROJECT KICKOFF

OFFICIAL PROJECT KICKOFF

Each company will provide a web conference link and time for scheduled kickoff meeting
March 22nd, 2021 Event na
Temperature Check #1 Due by 5:00 PM ET

Temperature Check #1 Due by 5:00 PM ET

March 22nd, 2021 Event na
Temperature Check #2 Due by 5:00 PM ET

Temperature Check #2 Due by 5:00 PM ET

March 23rd, 2021 Event na
PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES PROJECT COMPLETE: UPLOAD FINAL DELIVERABLES
Please upload your final presentations and/or any final reports you delivered to the company.
March 25th, 2021 Submission Required submission-required
Final PEER Evaluation Due

Final PEER Evaluation Due

March 28th, 2021 Event na
Final SELF Evaluation Due

Final SELF Evaluation Due

March 28th, 2021 Event na
Final Interterm Feedback Survey

Final Interterm Feedback Survey

March 28th, 2021 Event na

Key Milestones & Project Process

  • March 23, 2021 - Deep-dive into the to products relevant to this project: Plato and School For The Culture

    • Why do educators/schools use PMP for these services?
    • How is PMP differentiated from their competitors?
    • What is Plato? What are its key features/attributes/functions? How does it help educators and learners achieve their respective goals? What makes it unique? Relevant? Credible?
    • What is School for the Culture? What are its key features? How does it help educators and learners achieve their respective goals? What makes it unique? Relevant? Credible?

    Suggested Deliverable:

    N/A

  • March 25, 2021 - Assessing PMP's services in the current environment

    • Who are PMP’s ideal customers?
      • What problems/needs do they have?
      • What is their buying power?
      • How does the service/product add value, and keep adding value, to our ideal customers
    • Who are PMP’s competitors relative to these two services?
      • What are their product offerings and pricing?
      • What channels do they use to reach customers?
      • How do they market their comparable services/products? What is their messaging?
      • What are the strengths of your competitor’s product?
      • What are the weaknesses of your competitor’s product?
      • How do customers perceive your competitor’s product design, quality, and price?
      • How does PMP compare to their competitors? What are PMP’s strengths and weaknesses?

    Suggested Deliverable:

    Market landscape/competitor analysis report and presentation

Project Resources

There are no resources currently available