Capstone – Project

Sales and Business Development Research support for Polyplexus, an online collaborative R&D platform:

A Collaboration Between

Engagement Synopsis

We are reshaping the scientific R&D process with our partner DARPA, as members of a multi-disciplinary consortium (which includes science PhDs, gaming experts from Niantic and entertainment leaders). The Polyplexus platform serves the global research community and accelerates the rate of idea exchange, hypothesis generation, proposal development, and sponsor identification. This developing network includes both traditional and non-traditional performers and facilitates cross-disciplinary breakthroughs at pace with global change.
During the initial stage, the platform gets its funding from DARPA but is is looking to commercialize. The student will work on this live case and help shape a strategy for effective monetization of the platform based on market research and business modeling. An end goal of this engagement could be a report or presentation on how Polyplexus could generate revenue in a self-sustaining manner.


  • 12 E 49th St 11th floor, New York, NY 10017.


  • Basic understanding of the product development process
  • Interest in science and technology research
  • Ability to communicate professionally (students might get a chance to interact with the client directly)
  • Ability to prepare client-ready reports and presentations


Students will

  • learn about commercializing a SaaS platform.
  • gain insights into the R&D process.
  • gain hands-on experience in working with a cross-disciplinary team.
  • serve a real-time client project.
  • learn about market analysis and customer development.

Company Information

CompanyHerzog & Schindler
HQNew York
Revenue500,000 - 1,000,000,
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time

Company Overview

As structural strategists, we translate possibilities into practical and flexible plans, expressions, experiences, and products. In other words, we help our partners think about opportunity, talk about it, create it, and deliver it. We have partnered with domestic and global organizations in the arts, entertainment and media, healthcare, manufacturing, philanthropy, and technology — all of whom are navigating an evolving landscape. We refresh legacy efforts and create new expressions and products as opportunities emerge or change.

Industry Mentors

Company Admin


[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • October 14, 2019 - Introduction

    1. Register for Polyplexus and exploring the platform
    2. Understand what is Polyplexus
    3. Learn about the current Polyplexus users
    4. Understand the operating structure of Polyplexus
    5. Learn who funds Polyplexus
    6. Understand how DARPA grants work
    7. Dive into specific customer use-cases

    Suggested Deliverable:

    Q&A guide to discuss any gaps in understanding of the platform, users, and operations.

  • October 15, 2019 - Product Feature Analysis

    1. In-depth analysis of each current Polyplexus feature
    2. Review of  other platforms or products offering similar features individually or in a package
    3. Identification of potential new features based on existing functionality (i.e. no new development required)
    4. Attendance of call with the whole Polyplexus team to ask predetermined questions

    Suggested Deliverable:

    A brief PowerPoint presentation to capture thinking to date, including product feature analysis.

  • October 16, 2019 - Development of Draft Commercialization Strategies

    1. Development of initial commercialization strategies for Polyplexus based on Day 1 and Day 2 work and presentation to H&S team.
    2. Refinement of commercialization strategies based on feedback received from the H&S team.

    Suggested Deliverable:

    Working commercialization strategies for Polyplexus. Students may use tools such as Strategyzer’s Business Model Canvas.

  • October 17, 2019 - Development of Final Commercialization Strategies

    1. Finalize one or several commercialization strategies for Polyplexus
    2. Presentation to select Polyplexus team members
    3. Refinement of one or several commercialization strategies (if needed) to conclude internship

    Suggested Deliverable:

    Final commercialization strategy(ies) for Polyplexus.

Project Resources

There are no resources currently available