Capstone – Project

Sales Growth Approach

A Collaboration Between

Engagement Synopsis

BlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO.

The BlockApps ecosystem includes software startups, IT and professional services’ firms, industry owned businesses and Fortune 500 corporates.

Founded in 2015, BlockApps has created several industry innovations including the launch of Blockchain as a Service (BaaS) with Microsoft, founding the Enterprise Ethereum Alliance (the world’s largest open standard blockchain organization) and being the first blockchain company to partner with all major cloud platforms (Azure, Amazon Web Services, Google Cloud Platform).

Company Information

CompanyBlockApps, Inc.
HQNew York
Revenue3,000,000 - 10,000,000,
Employees10-25
StageEstablished Startup
Hiring PotentialFormal Internship
Websitehttps://blockapps.net/strato/

Company Overview

BlockApps is the leading provider and innovator of technology for programmable business networks through our platform, BlockApps STRATO. The BlockApps ecosystem includes software startups, IT and professional services’ firms, industry owned businesses and Fortune 500 corporates. Founded in 2015, BlockApps has created several industry innovations including the launch of Blockchain as a Service (BaaS) with Microsoft, founding the Enterprise Ethereum Alliance (the world’s largest open standard blockchain organization) and being the first blockchain company to partner with all major cloud platforms (Azure, Amazon Web Services, Google Cloud Platform).

Industry Mentors

Company Admin

 

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Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • October 14, 2019 - Analysis of BlackApp's Product & Business Model

    1. What is the BlockApp Product?
    2. Who are the current BlockApps customers?
    3. What roles within the business is BlockApps working with?
    4. How are they serving these customers?
    5. How are they generating revenue?
    6. How do they price out their product and services?
    7. Deep dive into specific customer use-case.

    Suggested Deliverable:

    Create a Q&A guide to discuss with company personnel to discuss any gaps in understanding of the product and business model.

  • October 16, 2019 - Sales Strategy & Channels Analysis

    1. Do any companies present interesting opportunities for partnerships?
    2. What additional channels can the company tap in order to scale more effectively?
    3. Where does the company hope to be in 1-3-5 years from a sales perspective?
    4. How will the sales process, team, and structure need to change in order to address these changes?

    Suggested Deliverable:

    Present understanding of existing sales strategies and how you plan to finalize the project deliverables tomorrow by adding an industry-focused analysis.

  • October 17, 2019 - Industry-Focused Sales Growth Analysis

    1. Select the Industry(s) to focus on:
      • (a) Agriculture,
      • (b) Travel,
      • (c) Healthcare/Pharma,
      • (d) Energy,
      • (e) Financial Services
    2. What are the key killer apps for blockchain in this industry?
    3. Who do we need to target? (Types of Companies/Roles Within Business)
    4. How do we pitch them this opportunity?
    5. What challenges will we face?

    Suggested Deliverable:

    Industry Overview Deck & Sales Strategy Deck (for the go-forward) *Note: These deliverables are going to be used for investor pitch decks, including:

    • Market Analysis
    • 1-3-5 Year Sales Growth Plan

Project Resources

There are no resources currently available