Capstone – Project

Strategic analysis of growth opportunities in existing and new markets

A Collaboration Between

Engagement Synopsis

N/A

Company Information

CompanyHUNGRY Marketplace
HQVirginia
Revenue1,000,000 - 3,000,000,
Employees25-50
StageHigh-Growth Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.tryhungry.com

Company Overview

HUNGRY has created a sharing economy based platform that is revolutionizing office catering by providing exclusive access to top chefs making incredible food. HUNGRY already has a network of 60+ top local chefs that they partner with to provide amazing catering experiences.

Industry Mentors

Company Admin

 

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • October 15, 2019 - Understand the company and preliminary evaluation of the market(s)

    1. Familiarize yourself with the company products/services, structure, and organization
    2. Do a deep dive into the industry. Pay close attention to the key customers, contract vehicles, spending patterns. Look at near and far-term trends, growth trajectories, and the likely areas of future success for the company.
    3. Develop data on market opportunities focused on how to accelerate growth. With concrete data evaluate: market segment sizes and attractiveness for:
      • Customers: Department of Defense (Army, Navy, etc); Cabinet Departments (State, Commerce, HLS, etc.); Other Government Agencies (NASA, FAA, States, etc.)
      • Contract Vehicles required
      • Partnership Opportunities: 8a mentoring, teaming with large prime contractors
      • Skills required to be successful
      • Profitability
      • Geography
      • Basis of Competition: Low price, the best value, highest rated technical offer, etc.
      • Full and open competitions vs Small Business set aside

    Suggested Deliverable:

    Begin to create an industry overview report, identifying potential areas of focus.

  • October 16, 2019 - Competitor analysis and strategies for differentiation

    1. Who are the largest/most important competitors and how do they stack up against Sumaria?
    2. Create a comprehensive list of key competitors and industry stakeholders that sell similar products and/or services.
    3. Compare Sumaria with competitors in the following areas: pricing, features, services, geographic reach, customer demographics, revenue, margins, etc.

    Suggested Deliverable:

    Develop a competitive picture and strategy/rationale for differentiation.

  • October 17, 2019 - Growth Prioritization

    Using the market analysis data, rank the segments for attractiveness:

    1. Develop market-entry strategies for the top 3 ranked segments
    2. What resources are needed?
    3. Is the organization structured appropriately for growth?

    Suggested Deliverable:

    Develop focused, market entry strategy(ies); near and longer-term paths for growth.

  • October 18, 2019 - Final Report & Presentation

    Present findings and recommendations on Sumaria’s market position, competitors, and strategies for differentiation and growth.


Project Resources

There are no resources currently available