Capstone – Project

Trends in VC and PE – Market Sizing & Opportunities Assessment

A Collaboration Between

Engagement Synopsis

Nomad Financial needs help analyzing current trends in VC and PE, as it relates to Nomad’s business model and the financial services/accounting industries. They’re looking for a geographical market assessment (North America, specifically the Northeast region focused on Boston and NYC), and industry assessment with regard to various verticals. Additionally, Nomad requires help prioritizing upcoming business opportunities. Once you’re able to hone in on a specific opportunity, Nomad’s team is looking for your help developing a sales/marketing strategy with a modest budget.

Company Information

CompanyNomad Financial
HQNew York
Revenue3,000,000 - 10,000,000,
Employees50-100
StageSmall Business
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time, Upper Level Full-Time
Websitehttps://www.nomadfinancial.com/

Company Overview

Our mission is to remove the financial friction of starting and running a startup. We provide financial structure and insight that allows our partners to grow their businesses sustainably by lowering risk and identifying greater opportunities.

Industry Mentors

There are currently no supervisors assigned.

Course Info & Engagement Details

SchoolMasters in Business Administration (MBA)
Engagement Format -
CourseMBA APPLY Interterm (FALL 2019)
LevelGraduate
Students Enrolled120 Enrolled, 4-5 per group per project
Meeting Day & Time10/14 - 10/17/2019 on-site at host company
Student Time Commitment1-3 Hours Per Week
Company Time Commitment3-5 Hours
Duration0.43 Weeks

Project Topics

Academic Mentors

There are currently no supervisors assigned.

Assigned Students

There are currently no students assigned.

Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

  • October 14, 2019 - Analysis of Nomad Financial's Business Model (5 Marketing C's)

    • Who are the Nomad 5Cs: Company, Customers, Competitors, Collaborators, and Climate.
    • Who are nomad’s sectors/lines of business does Nomad currently cover?
    • What regions does Nomad currently operate in?
    • What are the core business drivers for Nomad?
    • How does Nomad generate revenue?
    • What type of businesses does Nomad service?

    Suggested Deliverable:

    In-class presentation on Nomad’s current business model and target market/client

  • October 15, 2019 - Regional Market Assessment and Recommendations

    • What are the most up-and-coming regions for PE and VC investments?
      • What is the market size?
      • How quickly is the market expanding or contracting?
      • How many potential clients are there in the financial services/outsourced financial and accounting space?
      • What are the barriers to entry?
      • Is there a threat of new entrants or substitute products or services?
    • Who are the current key players (Nomad’s competitors)? (be specific about types of businesses, including names, and what portion of those businesses are startups, including names of the startups and how old they are, amount of revenue generated, etc. )
      • Who are the startups in this space (size, location, revenue)
      • What are Nomad’s competitor’s strengths/weaknesses, as compared to the services Nomad offers and Nomad’s opportunity in the market?

    Things to Consider:

    • What regions, based on the above market assessment, would be most ideal for Nomad to enter, given Nomad’s size, business model, and competitive advantages?
      • Think in terms of low hanging fruit and targeting companies based on Nomad’s growth trajectory and projected revenue in the next 1-3 years.
      • Prioritize the market potential based on ROI, market size, barriers to entry, competitors in the region, and how much market size Nomad could grab in the shortest amount of time-SWAT analysis of your recommendation

    Suggested Deliverable:

    Assemble a regional analysis of financial/accounting consulting firms/outsourcing firms, including VC and PE trends, to determine market opportunity (in terms of # clients/startups to target, potential ROI/revenue projections

  • October 16, 2019 - Marketing and Sales Opportunities based on above recommendations

    • Based on the target region recommendations listed above, what is the best way for Nomad to break into these new markets and grow? Does Nomad focus on one region or sector, or cast a wide net and apply similar marketing practices across all markets? Determine a marketing plan for Nomad to enter these new markets. Prioritize 5.
        • Provide a detailed marketing plan for each target market, including:
          • Marketing Channels (print, TV, radio, facebook/google ads, influencers, social media channels, blogs, etc, trade shows, entrepreneurial events, sales events, etc)

    Things to Consider:

    • Include, for each marketing plan, costs, ease of execution, potential partnerships, target companies, and ROI (run a financial analysis to determine the budget and potential ROI)
    • Be sure to look at our current marketing materials, ie: LinkedIn, Facebook, Nomad Financial website, blog, etc.
    • What are the competitors doing in terms of marketing and sales? How much are they probably spending? What is their ROI? What are they doing well, and what can we take advantage of and do better or differently? At a minimum, what is Nomad not doing that we should, based on the competition and market?

    Suggested Deliverable:

    Deliver final marketing/sales plan based on recommendations previously given that are grounded in data and research.

  • October 17, 2019 - Growth Strategy Plan

    Should the company focus on growing by sector, region, or both? What’s the best growth strategy for Nomad? What would be the go-to-market plan for these new markets?


    Suggested Deliverable:

    Assemble a final presentation and paper about Nomad’s growth strategy moving forward

Project Resources

There are no resources currently available