Capstone – Project

User Research for Student App Engagement Drivers

A Collaboration Between

Engagement Synopsis

We would like to work with an MBSA team at Notre Dame to better understand what truly motivates users of a campus mobile app (like ND Mobile) to engage and re-engage with the institution through the app. Primary goals would be to develop a survey instrument that could be applied to various user constituencies (undergrad and grad students, staff, faculty, alumni, prospective students/families, etc.) at multiple institutions; execute a survey using the instrument to collect data from the ND community; and analyze and interpret the findings.

Company Information

CompanyModo Labs, Inc.
HQMassachusetts
RevenueUnlisted
Employees50-100
StageEstablished Startup
Hiring PotentialFollow-on Projects, Formal Internship, Entry Level Full-Time
Websitehttps://www.modolabs.com

Company Overview

Founded in 2010 by MIT's chief mobile platform architect, the Modo no-code app building platform has empowered the world's most recognized academic institutions and global brands to engage, and transform the digitally connected campus and workplace.

Industry Mentors

Company Admin

Matt Willmore

[email protected]

Course Info & Engagement Details

SchoolMasters in Business Analytics (MSBA)
Engagement Format -
CourseMSBA Capstone (SPRING 2021)
LevelGraduate
Students Enrolled5 Students per Group (83 Enrolled in Program)
Meeting Day & TimeTue OR Wed OR Thur (3:00 - 4:50 PM ET)
Student Time Commitment1-3 Hours Per Week
Company Time Commitment2 Hours
Duration13.29 Weeks

Project Topics

Academic Mentors

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Assigned Students

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Program Timeline

Touchpoints & Assignments Due Date Submission

Key Milestones & Project Process

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